No matter what business you are in, your customers do business with you because of what you communicate. When you are successful in gaining a customer and a sale, it's because someone heard your message, understood it, related to it, and decided that its content held some value for them. When you are NOT successful, it's because one of those steps did not occur.
If we unpack that a bit, we can break down the whole process of marketing and advertising into these four steps. First, the customer has to hear your message. How, where, and to whom do you communicate? Have you decided who your target customer is and how to reach them? Is your strategy working? If you suspect that the people you want to reach are not receiving your message, what would you need to change to acco
If you can step far enough back from the noise and chaos of current events, you can see a long-term trend that needs our attention. Key leaders in business, culture, and politics are wringing their hands about "jobs" and the rate at which people are employed. There is much wailing and gnashing of teeth about jobs "disappearing" due to automation or offshoring or simply the elimination of obsolete industries. "Job creation" is the watchword of those who hope to make friends and influence people.
What nobody seems ready to consider is how this shift reflects a step in human evolution, and how that evolution will change not only the nature of work, but the amount of it that is necessary!
Technological advancements and automation have made it possible to produce more f
Almost as soon as I wrote my last post (last summer, in an "old" blog that I have since deleted), a bunch of things changed in wonderful ways. I visited with some professional colleagues and got a ton of new ideas as well as a couple of great gigs. I spent the second half of the year collaborating with really smart people on very worthwhile projects. And the company that has nourished me professionally for the last 13 years reinvented itself into something even better than it already was.
In many ways the last 13 years have been about peeling away layers of pretense to reveal the person I want and need to be, particularly in the sphere of "work." The fact that it has continued to happen (and to be needed) for all that time tells me it may never be finished. AND, it's as good as