Language is a funny thing. We have this crazy idea that words have “definitions,” when in fact the meaning of words is nothing more (or less) than a broad consensus of a lot of people. As the consensus shifts over time, so shifts the meaning of a given word. And in this way language sometimes becomes more precise — and more often, becomes much LESS precise. (Case in point: swell, neat, keen, cool, awesome, hot, and dope have gone from meaning seven very different things to all meaning basically the same thing!)

One of the keen, cool, awesome things that happens with language evolution is when a word that was used in a mean or hateful way is “reclaimed” by the people it was once used to deride. “Queer” went from being an

No matter what business you are in, your customers do business with you because of what you communicate. When you are successful in gaining a customer and a sale, it’s because someone heard your message, understood it, related to it, and decided that its content held some value for them. When you are NOT successful, it’s because one of those steps did not occur.

If we unpack that a bit, we can break down the whole process of marketing and advertising into these four steps. First, the customer has to hear your message. How, where, and to whom do you communicate? Have you decided who your target customer is and how to reach them? Is your strategy working? If you suspect that the people you want to reach are not receiving your message, what would you need to change to acco

If you can step far enough back from the noise and chaos of current events, you can see a long-term trend that needs our attention. Key leaders in business, culture, and politics are wringing their hands about “jobs” and the rate at which people are employed. There is much wailing and gnashing of teeth about jobs “disappearing” due to automation or offshoring or simply the elimination of obsolete industries. “Job creation” is the watchword of those who hope to make friends and influence people. 

What nobody seems ready to consider is how this shift reflects a step in human evolution, and how that evolution will change not only the nature of work, but the amount of it that is necessary!

Technological advancements and automation have made it possible to produce more f