Selling for Geniuses

A book for non-salespeople about how selling really works.

Eight executive coaches offer practical advice on how to sell your professional service when “selling” isn’t your expertise.

This book is for entrepreneurs, business owners, consultants, and other independent professionals who need to build a loyal client base for their services but either don’t know how to sell, or believe that “sell” is a four-letter word.

A quick read with real-world examples and techniques you can use immediately to get better results fast!​

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Do Eagles Just Wing It?

A book on creating a strategic plan for your life.

Targeted to executives, business owners, and entrepreneurs, this book invites you to do for yourself what you’ve probably already done for your business— create a vision and a strategy for prosperity and success.

Using personal stories and hands-on exercises, executive coaches Susan LaCasse, Chip Scholz and Tracy Lunquist walk you through a process that will help you gain clarity, focus, attention and intention to achieve success, however YOU choose to define it.​​

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“Tracy and I collaborated together to create an education script for alcohol risk management strategies. She is a creative collaborator who is easy to work with. She can have clear ideas and expresses them well, but remains open to other’s ideas as well. She is industrious and gets her side of the project done in a timely manner. She brings a lot to the table, but leaves room for the other team members.”
—Dr. Kelly Mathews, Ariza Resource Center

“I was part of a collaborative writing project with Tracy and 6 others as the eight of us wrote the book entitled Selling for Geniuses - Selling When Sales Isn’t In Your Title. Tracy really took the lead in re-writes and ideas for improvement of the project. She is very detail oriented and I would not hesitate to utilize her writing skills on any project in the future.” —Lois Greisen, Eagle Associates

“Working with Tracy was like a dream come true. She clarifies your voice so your words are not only understood but also heard. But wait! There’s more! She can turn your thoughts into concepts anyone can understand, and it even sounds like you! She’s way more than a writer. She’s a thoughtful, thorough and talented thinking partner for converting your thoughts to the written word.” —Renee Lewis, Pensare Group